{"id":1584,"date":"2022-07-21T12:31:21","date_gmt":"2022-07-21T10:31:21","guid":{"rendered":"https:\/\/www.massephase-berlin.de\/case\/ustomed\/"},"modified":"2023-01-02T16:02:49","modified_gmt":"2023-01-02T15:02:49","slug":"ustomed","status":"publish","type":"cases","link":"https:\/\/www.massephase-berlin.de\/en\/case\/ustomed\/","title":{"rendered":"Ustomed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1584\" class=\"elementor elementor-1584 elementor-433\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c3fb1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c3fb1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e719a07\" data-id=\"e719a07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc60170 elementor-widget elementor-widget-mp-terms\" data-id=\"bc60170\" data-element_type=\"widget\" data-widget_type=\"mp-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"mp-terms\">\n      <ul class=\"mp-terms__list\">\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/branding-en\/\">\n                        Branding                          <\/a>\n                      <\/li>\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/campaign\/\">\n                        Campaign                          <\/a>\n                      <\/li>\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/consulting-en\/\">\n                        Consulting                          <\/a>\n                      <\/li>\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/social-media-en\/\">\n                        Social Media                          <\/a>\n                      <\/li>\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/visuals-en\/\">\n                        Visuals                          <\/a>\n                      <\/li>\n              <\/ul>\n    <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64570de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64570de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b186445\" data-id=\"b186445\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffa8c59 elementor-widget elementor-widget-text-editor\" data-id=\"ffa8c59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Sons and Queens of Dentistry from Tuttlingen have a heart of polished steel. For us, it was love at first click. They wanted content that reflected their love of quality and rock &#8216;n roll.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6381c elementor-widget elementor-widget-video\" data-id=\"ce6381c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe hcb-fetch-image-from=\"https:\/\/vimeo.com\/733961502\/be8bf1db39\" class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/733961502?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=be8bf1db39#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20eb0dd elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"20eb0dd\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/Ustomed.jpg\" alt=\"Ustomed\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/Ustomed2.jpg\" alt=\"Ustomed2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/Ustomed3.jpg\" alt=\"Ustomed3\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a06ec elementor-widget elementor-widget-mp-case-description\" data-id=\"86a06ec\" data-element_type=\"widget\" data-widget_type=\"mp-case-description.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"mp-case-description\">\n      <div class=\"mp-case-description__problem\">\n        <h2 class=\"mp-case-description__title\">Problem<\/h2>\n        <div class=\"mp-case-description__text\"><p>With the outbreak of the pandemic, the big wheel of the dental industry suddenly came to a standstill: no field service, no further training, no trade fairs.<br>How was Ustomed supposed to reach its customers - let alone convince new customers of its products?<\/p><\/div>\n      <\/div>\n      <div class=\"mp-case-description__insight\">\n        <h2 class=\"mp-case-description__title\">Insight<\/h2>\n        <div class=\"mp-case-description__text\"><p>Dental instruments are by and large alike, regardless of who they are made by. The decision for one or the other manufacturing company in medical practices is determined by certain factors nowadays more than ever: While product and service quality are taken for granted, people want to know who they are dealing with.<br>Dentists also want to identify with a brand and its values in their own practice, so in a nutshell: it has to feel right.<\/p><\/div>\n      <\/div>\n      <div class=\"mp-case-description__solution\">\n        <h2 class=\"mp-case-description__title\">Solution<\/h2>\n        <div class=\"mp-case-description__text\"><p>We packed our bags, drove to Tuttlingen and delivered an award-worthy film about Ustomed with the modest title: Ustomed - The World's Best Company.<br>We had the company's employees wielding samurai swords and illuminated their enchanting instruments down to the last screw thread. We flew drones over motorbikes and Mustangs, on which Washtray and Steribox sparkled to match the chrome shine of the engines. We filmed the Ustis in the wild and showed what they do best: being themselves.<br>In addition, we recorded podcast commercials with them, revived old TV formats and forged the digital blank Ustomed into a highly functional precision tool during a year-long business consultancy.<br>To cut a long story short: We transformed a few distinctive guys from Tuttlingen into a brand that is now a household name for almost everyone in the industry.<\/p><\/div>\n      <\/div>\n    <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0cc7b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0cc7b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b15baf0\" data-id=\"b15baf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d2c3b8 elementor-widget elementor-widget-mp-three-assets\" data-id=\"1d2c3b8\" data-element_type=\"widget\" data-widget_type=\"mp-three-assets.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"mp-three-assets\">\n              <div class=\"mp-three-assets__asset-1\">\n                      <video class=\"prmnt-videos__video\" playsinline controls>\n              <source src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/Salama_1.mp4\" type=\"video\/mp4\">\n            <\/video>\n                  <\/div>\n              <div class=\"mp-three-assets__asset-2\">\n                      <video class=\"prmnt-videos__video\" playsinline controls>\n              <source 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src=\"https:\/\/player.vimeo.com\/video\/733977987?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=7749c01496#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c3943 elementor-widget elementor-widget-mp-gallery\" data-id=\"40c3943\" data-element_type=\"widget\" data-widget_type=\"mp-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"mp-gallery\">\n            <div class=\"mp-gallery__title\">yeah, it was us!<\/div>\n      \n      <div class=\"mp-gallery__images\">\n                  <div class=\"mp-gallery__image-1\"><img decoding=\"async\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/DSC02941-scaled.jpg\"><\/div>\n                          <div class=\"mp-gallery__image-2\"><img decoding=\"async\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/the-Massephase-establishers--scaled.jpg\"><\/div>\n                      <\/div>\n    <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfc55e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfc55e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7e6e63\" data-id=\"c7e6e63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40f5586 elementor-widget elementor-widget-spacer\" data-id=\"40f5586\" 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