{"id":1914,"date":"2022-07-21T12:30:40","date_gmt":"2022-07-21T10:30:40","guid":{"rendered":"https:\/\/www.massephase-berlin.de\/case\/die-praxis\/"},"modified":"2023-01-02T16:05:00","modified_gmt":"2023-01-02T15:05:00","slug":"die-praxis","status":"publish","type":"cases","link":"https:\/\/www.massephase-berlin.de\/en\/case\/die-praxis\/","title":{"rendered":"Die Praxis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1914\" class=\"elementor elementor-1914 elementor-431\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-252b27c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"252b27c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2787115\" data-id=\"2787115\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e9fe02 elementor-widget elementor-widget-mp-terms\" data-id=\"6e9fe02\" data-element_type=\"widget\" data-widget_type=\"mp-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"mp-terms\">\n      <ul class=\"mp-terms__list\">\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/branding-en\/\">\n                        Branding                          <\/a>\n                      <\/li>\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/campaign\/\">\n                        Campaign                          <\/a>\n                      <\/li>\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/podcast-en\/\">\n                        Podcast                          <\/a>\n                      <\/li>\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/social-media-en\/\">\n                        Social Media                          <\/a>\n                      <\/li>\n                  <li class=\"mp-terms__item\">\n                          <a href=\"https:\/\/www.massephase-berlin.de\/en\/service\/visuals-en\/\">\n                        Visuals                          <\/a>\n                      <\/li>\n              <\/ul>\n    <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99d6e41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99d6e41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-264619e\" data-id=\"264619e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-787ec51 elementor-widget elementor-widget-text-editor\" data-id=\"787ec51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The cornerstone of our success: Massephase Berlin&#8217;s own laboratory, the creative playground where we never grow up. This is where we try out projects, test trends and go crazy &#8211; regardless of losses in the ranks of our sworn community. That way we know what works and how far dental Germany is willing to go when we accelerate YOUR brand with the next campaign.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e734a7 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"4e734a7\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/DiePraxis.jpg\" alt=\"DiePraxis\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/DiePraxis2.jpg\" alt=\"DiePraxis2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/DiePraxis3.jpg\" alt=\"DiePraxis3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/DiePraxis4.jpg\" alt=\"DiePraxis4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/DiePraxis5.jpg\" alt=\"DiePraxis5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/DiePraxis6.jpg\" alt=\"DiePraxis6\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba4ddd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba4ddd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb6d72e\" data-id=\"bb6d72e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8644ac0 elementor-widget__width-inherit elementor-widget elementor-widget-mp-three-assets\" data-id=\"8644ac0\" data-element_type=\"widget\" data-widget_type=\"mp-three-assets.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"mp-three-assets\">\n              <div class=\"mp-three-assets__asset-1\">\n                      <video class=\"prmnt-videos__video\" playsinline controls>\n              <source src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/StopMotion_Cloth_04_1.mp4\" type=\"video\/mp4\">\n            <\/video>\n                  <\/div>\n              <div class=\"mp-three-assets__asset-2\">\n                      <video class=\"prmnt-videos__video\" playsinline controls>\n              <source src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/die_praxis_dodji-1080p.mp4\" type=\"video\/mp4\">\n            <\/video>\n                  <\/div>\n              <div class=\"mp-three-assets__asset-3\">\n                      <video class=\"prmnt-videos__video\" playsinline controls>\n              <source src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/dr._steude_hat_heute_leider_keine_zeit-1080p.mp4\" type=\"video\/mp4\">\n            <\/video>\n                  <\/div>\n          <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50358a9 elementor-widget elementor-widget-mp-case-description\" data-id=\"50358a9\" data-element_type=\"widget\" data-widget_type=\"mp-case-description.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"mp-case-description\">\n      <div class=\"mp-case-description__problem\">\n        <h2 class=\"mp-case-description__title\">Problem<\/h2>\n        <div class=\"mp-case-description__text\"><p>How do you turn an old-established carpeted practice into a dental mecca after a takeover that lures the Kreuzberg creative and start-up scene out of their airy lofts - far to the west to Wilmersdorf, where the widow and the dachshund still bid each other goodnight?<\/p><\/div>\n      <\/div>\n      <div class=\"mp-case-description__insight\">\n        <h2 class=\"mp-case-description__title\">Insight<\/h2>\n        <div class=\"mp-case-description__text\"><p>If the quality of treatment is right, a dentist can walk around the practice without trousers - or at least wear a Carhart tunic instead of a polo shirt if it suits you.<br>Back when we started, brand awareness for most dentists meant deciding whether they wanted to drive a Porsche or a Mercedes as part of the founding process. Today, most practices have understood that they themselves are a brand - and that they have to fill this brand with life if they want to grow and be successful in the long term.<\/p><\/div>\n      <\/div>\n      <div class=\"mp-case-description__solution\">\n        <h2 class=\"mp-case-description__title\">Solution<\/h2>\n        <div class=\"mp-case-description__text\"><p>A website when Flash was still all the rage, later Facebook, then Instagram - communication is like the tale of KARIUS and BAKTUS: it is always looking for new ways. An image film starring Marteria, lavishly produced video content and its own merchandise collection: DIE PRAXIS has long since become a dental cult brand with lifestyle appeal - and the successful referral concept of the integrated \u00dc-PRAXIS proves the recognised quality of the treatment.<\/p><\/div>\n      <\/div>\n    <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-632d15c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"632d15c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aeae12\" data-id=\"3aeae12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceb38f9 elementor-widget elementor-widget-video\" data-id=\"ceb38f9\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe hcb-fetch-image-from=\"https:\/\/vimeo.com\/733962851\/90a1aca902\" class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/733962851?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=90a1aca902#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b08fdef elementor-widget elementor-widget-mp-text\" data-id=\"b08fdef\" data-element_type=\"widget\" data-widget_type=\"mp-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"mp-text\"><p>Massephase Berlin and DIE PRAXIS goes Hollywood with \"Dentboss\"<\/p><\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2d6227 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2d6227\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea17d07\" data-id=\"ea17d07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42cce61 elementor-widget elementor-widget-mp-gallery\" data-id=\"42cce61\" data-element_type=\"widget\" data-widget_type=\"mp-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"mp-gallery\">\n            <div class=\"mp-gallery__title\">Behind the scenes<\/div>\n      \n      <div class=\"mp-gallery__images\">\n                  <div class=\"mp-gallery__image-1\"><img decoding=\"async\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/2017-06-Die-Praxis_Film-089-scaled.jpg\"><\/div>\n                          <div class=\"mp-gallery__image-2\"><img decoding=\"async\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/2017-06-Die-Praxis_Film-022-scaled.jpg\"><\/div>\n                          <div class=\"mp-gallery__image-3\"><img decoding=\"async\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/07\/2017-06-Die-Praxis_Film-122-scaled.jpg\"><\/div>\n              <\/div>\n    <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0733ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0733ab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feff9a7\" data-id=\"feff9a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0595c3c elementor-widget elementor-widget-mp-post-navigation\" data-id=\"0595c3c\" data-element_type=\"widget\" data-widget_type=\"mp-post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"mp-post-navigation\">\n      <div class=\"mp-post-navigation__prev-wrapper\">\n        <div class=\"mp-post-navigation__prev\">\n          <a href=\"https:\/\/www.massephase-berlin.de\/en\/case\/megagen-implants\/\" rel=\"next\"><span class=\"mp-post-navigation__link-prev\"><span class=\"mp-post-navigation__prev-label\">Previous Case<\/span><\/span><\/a>        <\/div>\n\n        <div class=\"mp-post-navigation__all\">\n          <a href=\"https:\/\/www.massephase-berlin.de\/en\/#cases\">Back to <br> all cases<\/a>\n        <\/div>\n\n                  <div class=\"mp-post-navigation__image\" data-replacement-img=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/08\/Catrice-Poser.gif\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/08\/Catrice_Poser.jpg\" class=\"attachment-full size-full wp-image-1340\" alt=\"\" srcset=\"https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/08\/Catrice_Poser.jpg 1000w, https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/08\/Catrice_Poser-300x300.jpg 300w, https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/08\/Catrice_Poser-150x150.jpg 150w, https:\/\/www.massephase-berlin.de\/wp-content\/uploads\/2022\/08\/Catrice_Poser-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>          <\/div>\n              <\/div>\n\n      <div class=\"mp-post-navigation__next-wrapper\">\n        <div class=\"mp-post-navigation__next\">\n                  <\/div>\n\n              <\/div>\n    <\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"template":"elementor_header_footer","services":[35,34,37,32,31],"class_list":["post-1914","cases","type-cases","status-publish","hentry","services-branding-en","services-campaign","services-podcast-en","services-social-media-en","services-visuals-en"],"acf":{"cases_featured_images":[669,670,671,672]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Die Praxis - Massephase<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.massephase-berlin.de\/en\/case\/die-praxis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Praxis - Massephase\" \/>\n<meta property=\"og:description\" content=\"Branding Campaign Podcast Social Media Visuals The cornerstone of our success: Massephase Berlin&#8217;s own laboratory, the creative playground where we never grow up. This is where we try out projects, test trends and go crazy &#8211; regardless of losses in the ranks of our sworn community. 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